Life has been..interesting lately.
It’s been a while since I have done a regular, old school, tell you about my life and my innermost thoughts blog. I think the last post I did like that was probably this one about throwing away my routine in the chaos of 2020. This lack of self-indulgent writing is partially because I cannot imagine many people wanting to read my rambling updates. But, if I’m being candid, the major inhibitor was that I really couldn’t tell you what was going on in my life. No, not in that influencer “I have a big announcement/secret” kind of way but in the way where I really couldn’t find anything wildly interesting about my day to day.
I love that I have gotten to grow my business over the last year and I love the clients I worked with and I’m exceptionally grateful for all that. Yet inside, I still felt a little meh and uninteresting. I suppose you could say it was languishing mixed with starting a business mixed with living through the weird weird world that was 2020. But lately I’ve felt like my life is inordinately interesting again and a lot of that is thanks to TikTok.
TikTok Helped Me Find My Voice & Shared it with 16k+ People
I’m going to take a couple paragraphs here to get you up to speed on my “social media journey” but if you already know or could not give a care, scroll down past the next two paragraphs! My relationship with TikTok began pre-pandemic. I was solely a viewer for my first few months on the app – I wanted to get a feel for the creators, the audience and I really had no intention of posting on it. Did I spend hours scrolling through my For You Page when I should have been sleeping? Yes.
But my nighttime scrolls did not inspire me to post. It wasn’t until early 2020 after starting the podcasts with Brenton that I decided to start posting whatever I felt like and that was significantly more liberating than I thought it would be. With growing confidence from TikToks and Instagram stories, I started my Youtube channel and from there my career coaching business began to slowly snowball. I viewed TikTok as my playground. It was the one place on social media where no one I knew in real life followed me. I was a little worried people from my day job at the time would find it but even with that cloud of anxiety over it TikTok was my safe space.
As the pandemic started and I was put on what seemed to be an evergreen furlough, I decided it was time to give my career coaching business that I had been daydreaming of a try. So I shared that on my TikTok and at first the reactions were lukewarm because nobody knew who I was…which is totally valid. And for some reason, even with videos that only got a couple views, I just kept posting on there as part of my social media strategy for my coaching business.
I spent a lot of time and money on business coaching, learning how to use Pinterest and Instagram for my business, setting up business pages on Facebook, editing Youtube videos, and trying to figure out all the algorithms. With TikTok I didn’t try to play the game; TikTok was just for fun. And yet it became the most successful tool and really made my business take off with one sassy TikTok about not staying loyal to companies that are not loyal to you. And that video took off a full week after it had been uploaded and right around my birthday this year.
I posted frequently on the app for a year, slowly building my consistency to a video or two a day, and it finally got to the right people (and to some of the wrong ones but more on that later).The social media courses I took may have helped me frame my strategy on other platforms but I can say with the utmost certainty that on TikTok it was just a matter of hitting the right pain point on the right day and luck. And from there my content snowballed.
It ebbed and flowed but by June I was able to join the creator fund (Tiktok’s version of royalty payments) and by July I had my first influencer #ad sponsored post. But most importantly TikTok brought me more career coaching clients than I could have ever imagined finding on Instagram or LinkedIn. And they almost always are perfect fits for my business because they find me through my sometimes polarizing videos.
The Comments on TikTok
But with great power comes great responsibility and for me that responsibility is moderating my comments. I love when a video goes “viral” for me because that means I will get to meet with and talk to more lovely aligned coaching clients. It also means that some people who may not be able to afford 1:1 coaching can still get some of my career tips.
But with that larger audience comes some really angry people and I do not tolerate bullying in my comments. Every viral video comes with at least one white man claiming that I am “stupid”, “naive” or my personal favorite “I don’t like your bangs”. And while they bully me in the comments I make money off of them. I find it fascinating that picking on me is one of America’s favorite pastimes for men. But that won’t stop me from posting – not when so many wonderful people send me sweet messages about how my content has helped them.
In Other News
In addition to my newfound low level of fame with Gen X’s finest, I’ve had a lot of fun with my new ghostwriting addition to the business and I’ve already had the privilege to help a handful of people build books and programs that change the lives of their clients. I’ve had opportunities to refresh my HR skills, making me a better coach, and I have been working with some amazing clients. And yes, I met them all through TikTok.
TikTok helped me find my voice, my niche, my talents and it continually challenges me. So if you follow me on TikTok thank you – you’ve played a key role in this journey and if you do not follow me…what are you waiting for? Here’s your invitation to join the party! @ emilybrucesky
The past two months have been quite literally life changing for me and But Really Tho (which technically is also me because I’m a sole-proprietor) and weirdly a lot of it is thanks to consistency, tenacity and TikTok. It’s a weird world we live in – thanks for being along for the ride.