How To Build Your Self-Trust Fund

How’s the balance on your self-trust fund looking? Mines robust but it didn’t always look like this. It took me YEARS to learn how to build my self-trust fund. And now that I think I know what I’m doing I’m ready to share a few of my self trust tidbits with you! 

Self-Trust Defined

Harnessing and tapping into our self-trust is powerful but before we can use it we need to understand it. Self-trust is knowing that you can take care of yourself and your safety. Having self-trust in a scenario means that you trust yourself to get through it. 

This article on self-trust defines it as “the firm reliance on the integrity of yourself”

I like to think of it as having your own back.

Self-trust does not mean that you know exactly how things are going to play out or how to do things perfectly but you trust yourself to do the best you can in any given scenario. 

The Benefits of Self-Trust

When we move from a place of self-trust we move with confidence, independence, authority, clarity and in my experience self-love. 

Self-love and self-trust go hand in hand. I’ve discovered that trusting myself is an act of self-love. Making decisions confidently and with the faith that regardless of the outcome I will figure it out has been a major declaration of self-love to myself. 

Self-trust allows us to take aligned action towards our goals and helps our ego survive any mistakes we make. 

How I’m Building Self-Trust 


My number one act of self-trust is letting myself fail. Last week we talked about mindset myths and one of those myths was that failure is bad.

FAILURE IS NOT BAD. Failure does not make you a bad person. 

Failure happens, mistakes get made, and in the moment it can feel like sh*t. What we do with that failure is what matters. If we can recognize failure when it pops up, see it as a sign to pivot and not associate with feeling bad about ourselves we can adapt, adjust and rebuild. That adaptability is what self development is all about. 

So trust yourself to try and trust yourself to fail. I’ve learned more from my failures than my successes. 


Another way I build my self-trust is by committing to my decisions. 

This does not mean that I dig in when I am wrong or stay stuck in one spot because I’m committed to a path. What it does mean is that I follow through with the decisions and promises I make to myself. 

I practice self-trust by making a decision and trusting myself to make the right one. When I first started doing this I was CONSUMED by moments of doubt and I let my “What If” Monster run rampant. After every decision and during every moment of doubt I have to remind myself “I made this choice and I trust myself to have made the right choice for this scenario”. 

This will take practice!! The first big decision I made with this process was starting my coaching business. It took MONTHS of me telling myself that I made the right decision and to trust myself before it stuck. 

Now I’m nowhere near perfect on this but the more I do it the easier it gets. 

My suggestion would be to start small (unless you want to commit like I did and go all in). Make a choice, stick to it and every time you experience doubt tell yourself that you trust yourself to do it right the first time. 

Limit the Influence of the Opinions of Others

Past Emily would ask approximately 3-5 people their opinion before making a decision. I used to make Brenton review EVERY SINGLE INSTAGRAM POST I POSTED. I did not trust myself to share my message correctly. 

Now I just jump into things and ask for feedback as I’m innovating. 

In my experience the best way to do this is to take action when you have an idea and just do it. Get comfortable with following internal pulls without asking for the opinion of someone else. This involved being comfortable with f*cking up, being ok with making mistakes and trusting yourself to make the right move. 

Is it easy? Not in my opinion. But looking back at how far I’ve come with my self-trust I am so grateful for the uncomfortable moments that pushed me here. 

Check In! 

Finally, to wrap it up let’s do a little self-trust check in! 

Ready? Ask yourself the following: 

  • Do I trust myself?
  • Are there aspects of my life that I do/don’t trust myself in?
  • How do I show myself that I trust my decisions?

Want to take it to the next level? Sign up for a free coaching discovery call – let’s build your confidence, self-trust and get you aligned with your goals. 

**I am a Certified Life Coach via Universal Coaching Institute and a Professional in Human Resources via HRCI. I am not a therapist or medical professional. Please work with a medical professional when it comes to your physical or mental health. 

mindset myths

Debunking Mindset Myths in 2021

Let’s debunk some mindset myths.*A note on mindset before we begin; mindset is an amazing and helpful tool but if we don’t take aligned action it’s just thoughts. Make sure you do the mindset work AND take action. 

This week we are going to dig into the new year with new mindset myths that we think will empower us but actually hold us back. Mindset myths are out there trying to convince us to play small, to be a participant in the hamster wheel of toxic positivity and that success is just one more checkbox away. 

As a coach I see these pop up online and with my clients. In my practice it is essential that we work through these myths. Identifying where these are wrong and how we can build a more empowering mindset philosophy will help us on our journey to identifying what we want to do and how to get there. 

Mindset Myth #1: Failure = Bad

Failure is somewhat taboo. No one really likes admitting they were wrong. As a society we have made failure into a negative. Our obsession with not failing can push us over the edge. When we let our ego take over and refuse to admit that things aren’t going to plan we dig in deeper and make our mistake have a much larger impact than necessary. This mindset does not serve us when we are trying something new. 

In my personal life I’m someone who learns best by f*cking up. If I go for something, I get my hands messy, commit to it & then things go sideways. I may feel like a failure temporarily but after I reflect I learn A LOT more than if things went well right off the bat. Smooth waters never made a good sailor rings true in my life.

Failure happens, mistakes get made, and in the moment it can feel like sh*t. What we do with that failure is what matters. If we can recognize failure when it pops up, see it as a sign to pivot and not associate with feeling bad about ourselves we can adapt, adjust and rebuild. That adaptability is what self development is all about. 

Mindset Myth #2: A positive mindset is the only way to achieve success

The idea that we are one mindset shift away from being Bill Gates is absolute BS. You are not Bill Gates, you will never be Bill Gates, you are YOU! So many successful people have negative mindsets (hence why they hoard wealth) and so many positive people are struggling. Your current situation is not JUST a result of your mindset and if anyone tries to package and sell that to you they are full of sh*t. 

The toxic positivity around mindset work infuriates me. It takes an inkling of truth and turns it into a philosophy.  A positive mindset is a wonderful tool, it helps us look for solutions instead of wallowing, it helps us find the magic in the mundane, it can keep us afloat while we search for the right job, relationship or situation. It is not a ferry to your goals – it’s water wingies for when you fall in the water.

Your water wingies of positivity help you stay afloat. But you have to see the negatives, the hard stuff, the failures (see myth 1) if you want to grow. If we view our goals SOLELY through rose colored glasses we are going to miss the red flags. You deserve to achieve your goals in a way that is authentic to your human experience – don’t dim it down under the guise of “good vibes only”. 

Mindset Myth #3: I will be happy when I accomplish my goals...

Our final mindset myth is the illusive “I’ll be happy when…” Delaying our happiness by tying it to our success is a recipe for frustration. With this mindset we give in to hustle culture. We let our output determine our worth. We tell ourselves really pretty lies like “I’ll be happier when I am successful” or “My success is just around the corner”.

Instead of giving in to the hunt we need to learn to be present. I’m a big proponent of practicing mindfulness. Finding ways to find happiness or joy or fulfilment in the moment we are in. Be here now. Find the real moments now. Happiness is not something to chase in the future – it’s something to look for in the now. 

Mindfulness and being present can range from meditation (classic kind or moving meditation like yoga or dance), simply looking around the room for something that makes you smile or checking in with our body or heart to see where things come up and where we can heal. 

Happiness isn’t something to delay – it’s something to seek right now. 

To Wrap Things Up 

There are a LOT of mindset myths out there. These myths convince us to play small, gaslight ourselves and delay joy. In 2021 I’m encouraging you to call out the bs, to recognize the signs of mindset myths and toxic positivity and to ask for help if you want it. 

As a way to help more people in 2021 I’ve added some new coaching sessions to my services page. Discovery calls are always free. Let’s align your mindset with action and make a plan to make 2021 work for you. 

** please do not use this post to replace mental or physical health care from a physician. Always work with a licensed professional when it comes to your health. 

what do you want

How to Ask for what YOU Want this Year

Ready for your first tip of 2021? 

2021 is the year that we are going to ask for what we want! So tell me, what do you want?

Semi easy in concept but when we really start thinking about it, identifying what we want and why we want it can get messy. Do we really want to run a marathon or do we just like the idea of having run a marathon? Do we really want to be a millionaire or do we just want to not worry about money? Are we sure we want to be a doctor or are we just assuming we want to because it’s the only career we have ever considered?

When we start asking ourselves what we ACTUALLY want things get messy. But if we don’t take the time to check in on what we want we may end up with regret about how we spent our short time on this rock. Sure we might run the marathon but if we hate every moment of it what was the point? What were we really looking for from that experience? Can we quit halfway to our goal? 

Sometimes choosing our goals can feel high stakes. Never fear, I’m here to help you make this a little easier on yourself!

It is NOT Ungrateful to Want More 

First, we must be able to let ourselves want! Allowing ourselves to desire can be hard especially since we have spent the majority of our lives being told that we should be grateful for what we have. Gratitude is wonderful, it has a purpose, it is well meaning but we have to be able to be grateful AND desire more at the same time. If not, we may end up stagnant. 

Being demanding, wanting more and having the confidence to ask for it is not ungrateful. Ignore the bs from society telling you to play small. You can be grateful and want more. In fact, I recommend that you be grateful and want more. 

Make a List 

Now that you have let yourself want it’s time to make a list. Just like Santa… but this list is just for you. Literally, no shame, no judgment, no realistic outlooks required. Just a list of whatever you want!

This includes everything from your dream career, home, whatever you want. You can niche this down if you are specifically looking for guidance in your career or you can leave it wide open. Think of anything and everything that you believe would support you or make you happy. Begin asking yourself why you want things as you write them down but don’t overthink it. 

Throw Anything You “Should” Want Away 

After you have that list ready to go it’s time to look it over for any “shoulds”. If you’ve been here for a while you know how I feel about should-ing ourselves. I hate it.

Removing should’s varies by person but one of the ways I do it is to check in with my guts. Instead of getting in my head about the items on my list I start asking myself how my heart feels about the goal. Am I excited? Are there happy butterflies in my stomach? Am I nauseous because it seems like something that will take a lot of work? Does that end goal excite me enough to work through it? 

Be honest with yourself. It is your life. At the end of the day you are the only one who has to look back on what you’ve done and live with the choices. I promise that the authenticity that may be really hard in the moment will pay off in the end. 

Imagine the End Result

After we remove our should’s it’s time to imagine the end result of what we want. Some key questions to ask ourselves: 

How do you feel and what does it look like? The answer to this is going to help you stay motivated. 

Does the end result include expectations that are not connected to items on your list? 

Remove or add items as needed.

Finalize that List

Write up that final list of what you want. All of it. From the career changes to the healthy habits to anything and everything in between. Once you have your list finalized it’s time to pick a goal or two to start working towards. 

Make a Plan 

Finally, now that you know what you want it’s time to start making a plan. May I recommend this blog post about goal setting to get you started? 

Remember, goal setting is fun, change is exciting and going for what we want can be rewarding and HARD. If you get stuck, need help, get lost or just need someone to chat out your next steps with you please don’t hesitate to reach out. I’m here to help! Discovery calls are always free. I have some 1:1 monthly coaching spots available and if you need something to work on with your own time check out my in depth goal setting and planning program called WDYW

Ready to go for those goals? I’m so excited to watch you succeed! 

** please do not use this post to replace mental or physical health care from a physician. Always work with a licensed professional when it comes to your health. 

new year

New Year, Same Witch

Happy New Year!! We have made it, it is the last day of 2020. Congrats! You did it! I’m so proud of you!

First, let’s chat some New Year New You reminders:

  • The pandemic isn’t over just because you are over it
  • 2020 was A LOT so be really f*cking nice to yourself this year
  • You are so much more than what you do for a living (I’ve got a blog & video all about this subject – go check it out if you need a reminder)
  • Whatever you accomplished in 2020 was MORE THAN ENOUGH (mentally & physically living through a pandemic is bad*ss).
  • If you set 2021 goals, resolutions, whatever you want to call them remember to be flexible. 2020 taught us the importance of being able to pivot, delay, slow down & adapt.
  • You do not have to start your goals on 1/1 – you can start making changes in your life on any day, at any time, regardless of the date or time of year. 

Now that we have covered our reminders let’s chat goals. If you’re going the goal setting route I encourage you to take a week or two to get settled into 2021 before you start jumping into action. Rest is crucial for our success. Going into a new plan on the verge of burnout creates unnecessary stress in our lives. 

So rest. 

And if you think you’ve rested enough ask yourself why you think that. 

Is it because you believe productivity is equal to worth? Noodle on that one for me. 

Could it be because you don’t find rest very “restful”? Example: I struggle with sitting still. Sometimes rest for me is moving my body gently to rest my mind. 

Or is it because you are a self care queen & you are able to keep your cup full? 

Don’t push yourself this year. Hustle culture has taught us to push, go, chase, strive & sometimes we need to ignore this impulse. Take a little time, think about what you want & try to detox from hustle culture. Use your PTO (if you’ve been ignoring it) to take a time out. 

Start your goals when you’re rested. 

I’ll be back with a new post about goal setting on January 6th! Until then, rest, be well & be proud of yourself for getting through the year. 

*100% already rested & ready to start goal setting? Sign up for a free coaching discovery call – let’s create a sustainable plan to your goals. Link to schedule your call here

Goal Setting: Expectation v. Reality

Goal Setting: Expectation v. Reality 

Have you ever set goals expecting a very specific result only to have reality deliver you something completely different? 

I know I have! And honestly, it isn’t always a bad thing. Sometimes the detour we end up on is where we are meant to be. But, for the majority of us it’s important to get realistic about where our goals might lead us so we don’t end up disappointed with our results. 

Today I’m going to share with you a little about expectations v. reality and how we can be kinder to ourselves on our journey to our goals. 

Goal Setting 

Goal setting always seems more straightforward in concept than it is in execution. For me, dreaming up the goals is the fun part! It’s exciting, it’s motivating and it can cause us to set some really high expectations. Which is why I’ve learned to slide my rose colored glasses down my nose after I’ve set my goals. If not, I may end up with a major dissonance between my expectations and my reality.

Dreaming up what we want to do and how we want to do it is exciting, motivating and the perfect place to begin. But once we have that dream we need to start mapping out our action plan to get there. *If you want help mapping an action plan to your goals visit my Coaching Services page or send me an email about my self paced program about goal setting WDYW* My number one tip for this is to take your big goal and break it down into TINY TINY BITE SIZED goals. Make them as small as you need and be kind to yourself while you do it – life is not a race. 

If you miss a step, you get stuck somewhere or you miss a few days of your new habit be kind to yourself. Don’t quit, don’t start backtracking, don’t give up on your desired change; instead of restarting take a moment to see how far you have come, celebrate the steps you have taken and see if there is an even smaller step you can take towards your goal. 

Slow change isn’t sexy but it’s stable and effective. 

Adapting Goals 

Sounds easy on paper but I know managing our expectations of ourselves is hard work. I’ve noticed that many of us either over or underestimate our ability to change quickly. We view a mistake or a missed day as a failure instead of a chance to get better at change and then we use the failure as an excuse to quit or be mean to ourselves. 

So instead of being mean to ourselves we need to learn to embrace adapting. It’s time to remove the expectations and get in touch with our reality. 

When we get stuck it’s a sign that our approach isn’t working. It does not mean we should quit, it just means we need to try something new or change our desired outcome. Next time you get stuck on a goal setting journey check in with yourself. Try asking yourself the following: 

  • Do I still want the goal I’m going after? What is it about that desired result that I am after? 
  • Are my expectations of this process not being met? 
  • Is there a way to approach this step differently? 

Answering the questions above will help you figure out your next step. Getting super clear on what we want before going for our goals is important but even the best laid plans need to adapt at times. Sometimes we fall more in love with the idea of completing a goal than the goal itself. Occasionally we set ourselves up to expect a result that isn’t directly tied to the goal we set. It gets messy.

It’s Ok to Change Your Mind 

It’s ok to have to change things up; you are not a work project you are allowed to change your mind. Keep your goal setting human and check in with yourself (or have a coach help you!).

I hope this helps you get a bit clearer on your expectations v reality as we head into the goal setting season. And if you are still exhausted from 2020 it’s ok to hold off on setting goals until you are ready. You do not have to start your goals on January 1st –  you can start making a change today, next month, or later in the year. Take care of you first. 

Sending you all lots of love and here to help you get your goals in order! Visit the Coaching Services page or the Etsy to get started. Discovery calls are always free.

** please do not use this post to replace mental or physical health care from a physician. Always work with a licensed professional when it comes to your health. 

bossbabe culture has to go

I’ve Fallen for #bossbabe Before…

The mlms are out for the holidays and they want to make you a bossbabe or #girlboss! By now we all know I’m staunchly against anything #girlboss, #bossbabe or anything that remotely sounds like that. I find it to be infantilizing, filled with toxic positivity, perpetuating grind culture and it tends to target the vulnerable. It’s not because I think the women spreading this culture are evil – it’s because it’s remotely cult-like and triggers sorority girl memories that I would rather keep repressed. Because at one point I too drank the kool aid. I have fallen for the too good to be true motivational candy. And I’ve done it more than once. Usually that comes in the form of MLMs but today I’m going to highlight a few ways it’s snuck into our less obvious potentially problematic organizations. 

**Before we begin this blog is my opinion and observation of bossbabe culture. It is not an attack on any one organization, company or sisterhood**

Bossbabe culture feeds us too good to be true motivation. Our too good to be true motivational candy is out there to dupe us into thinking we need to be more. A favorite example of mine is Beyonce (love her – this example has little to do with her as a person but just stick with me on this). Have you ever had someone try to motivate you by saying that YOU have the same number of hours in the day as Beyonce so you could be just as productive as her? That is a lie. It’s a fallacy. Sure, we all get 24 hours in a day but Beyonce has a team to help her…I run my business solo (with Brenton as my volunteer editor). We cannot all be like Beyonce – it’s bullshit. We don’t have her team, her resources and even if we did we are all still uniquely different people with different goals and life plans. 

But, it’s easy to fall for these overly simplistic motivational statements. I know this first hand because I have done it. I don’t necessarily consider myself gullible but these statements feed off our fears, they tell us that anything is possible, they play into our optimism and hope that we can have it all (which maybe we can but its not doing to show up thanks to a toxic positivity quote). So I’m going to share with you my mistakes. Because I have a handful of times I’ve fallen for the candy, I wanted something so bad I was willing to ignore the warning signs – and to tell you that you should never be ashamed of getting tricked. But, you should be ashamed if you intentionally trick others.  

Bossbabe and toxic positivity

Bossbabe culture utilizes toxic positivity as a marketing tool. Toxic positivity breeds in sisterhoods. Not legitimate sisterhoods, I’m talking about the sisterhoods you pay for. So joining a sorority at 19 was not my best decision. If you really think about it, a sorority can be like a mlm without the reward of income. You get suckered in, love bombed by your new friends for a quarter. You have to attend events, pay money to be told that you have to follow rules that don’t make any sense and then you are asked to recruit new friends BUT you can’t actually talk about what you do. (We were not allowed to talk about boys, booze, politics, money, or anything else that actually matters when joining a sorority). Since we weren’t allowed to blatantly talk about things we had to beat around the bush and ask probing questions like “have you taken any family vacations” (a sign of money) or literally lie through our teeth when asked about drinking “some of the girls who are 21+ like to grab dinner downtown and have a nice glass of wine with it”. 

Recruitment itself breeds toxicity, it gaslights people with a false view of the organization, it lovebombs new members and then you end up resentful (ok so maybe that was just me). It was not all bad but it was definitely a rose colored glasses made me miss the red flags kind of thing. 

Rose colored glasses hide red flags

So with all of these red flags how did I find myself a proud sister for three years? Philanthropy. I love helping people. It’s the best way to manipulate me – tell me I’m helping someone else. I love helping women, I love building strong empowered women up and I loved the idea of joining an organization that did that. But the politics behind the philanthropy, how little it felt like we actually helped anyone and the politics behind putting on any philanthropic events made me want to scream. Telling people you do something and actually executing on it are two very different things. 

My senior year I dropped the sorority. Do I love the sisters I keep in contact with? Yes. Was it worth the money? Probably not but I had a safe place to live. Do I wish I had left earlier than I did – yes. But, without joining that sorority I wouldn’t have learned the warning signs of what comes after love bombing, I wouldn’t have met some of my best friends and I would have probably paid rent to a slumlord in Santa Barbara. I had to detox from the cult-like “in crowd” or “out crowd” feelings and I had to let the anger that accompanied how bad I had been duped go. But it was a hard choice to make. It was difficult to let go because I had already “invested so much”. So when I tell you that I understand how easy it is to get tricked into an mlm or a scam believe me – I’ve been there.  

#Bossbabe & #Girlboss in Business

After college the bossbabe culture became a bit more obvious. The scams seemed easier to read – yet I still fell for them. 

This breaks down into two sections for me. Time and time again I have fallen for the love bombing of a new job – only to finally have the rose colored glasses slip off my nose after the onboarding is over. I’ve learned a lot from every job I’ve had and I’m honestly grateful for all of them but I wish I had read the signs earlier. 

But the final form of #Bossbabe culture I’ve fallen for is business coaching. SOME business coaches love to spew toxic positivity quotes about how mindset is the only thing separating YOU from Bill Gates. I’ve covered this on a past blog post but to summarize – toxic positivity is a wonderful marketing tool. This “anyone can be a #bossbabe” mentality ignores the enormous amount of privilege the coach may have had, it erases the struggle of their clients and it feeds lies to those who are struggling about how success is always just around the corner. Optimism is great but it shouldn’t be packaged and sold for thousands of dollars. Skills should be included with the price. 

Much like an mlm up line spewing toxic positivity, these individuals can feed off our desire to believe that people are inherently good, that people are watching out for us and that everyone is capable of creating a life filled with rainbows and sunshine. Which is partially true. What SOME business coaches do is leave out the hard work (not all, after all – I’m a career coach and I have met business coaches with beautiful intentions), they skip over the hard stuff like OPERATING A BUSINESS and focus on “mindset only” work. After working with a couple of the coaches I’ve met I can attest that mindset without action is a recipe for frustrated stagnation. 

Bossbabe has got to go! 

In conclusion, we have to let go of our bossbabe culture but I get why we fall for it. I do not want to be a #girlboss – I’m an adult woman. I already own my own business (legitimately). So, if you have fallen for the pretty pink lettering and the “positive vibes only” content – it’s ok. I’ve been there too! We can detox from this together. 

Need help getting your career together after an accidental stint in an mlm? Trying to get out of a company with a toxic positivity culture? Sign up for a free career coaching discovery call here

**this blog is my opinion and observation of bossbabe culture. It is not an attack on any one organization, company or sisterhood.